பாயும் வேகம் ஜெட் லீ தாண்டா
பன்ச் வெச்சா இட்லி தாண்டா
Rated PG - for Pseudo-DK, DMK, Liberals, Marxists....
ஊர்ல சொல்றது சொலவடை
உண்மையைச் சொல்றது இட்லிவடை

Wednesday, December 12, 2007

திருவல்லிக்கேணியில் நிறைய சிக்கன் பிரியாணி கடைகள் வரவுக்கு காரணம் என்ன ?

* தமிழ்நாட்டில் 80% அசைவ உணவு சாப்பிடுகிறவர்கள் என்றால் நீங்கள் நம்புவீர்களா ?
(வட நாட்டுகாரர்கள் 44% தான் அசைவ உணவு சாப்பிடுகிறார்களாம்.)

* திருவல்லிக்கேணியில் நிறைய பிரியாணி கடைகள் வரவுக்கு காரணம் அங்கு இருக்கும் ஐயங்கார்ஸ் எல்லாம் சிக்கன் பிரியாணி சாப்பிடுவதால் தான் என்று

போன வார 'அவுட்லுக்' பத்திரிக்கையில் வந்த இந்த கட்டுரையை படிக்க கீழே போகவும்...



Chicken A La South

A new study busts a few myths about idli-sambar south. Even tradi tional veggies are turning non-vegetarian.

PUSHPA IYENGAR

The Facts, Fleshed Out

* Some 80 per cent of South Indians are non-vegetarian, as opposed to 44 per cent of North Indians, according to the Indian Food Intake Survey 2007, carried out by Protein Foods and Nutrition Development Association of India and market research agency Pathfinders: India.
* The per capita consumption of chicken in South India is almost twice the national average. Chicken sales in Chennai and Bangalore have seen a cent per cent increase in the last year, as opposed to 10-15 per cent in the North.
* Tamil Nadu is now second in the country in egg production and fourth in broiler chicken production. Egg consumption, in fact, has increased sharply. The state's mid-day meal scheme, covering 9 million children, offers each child three eggs a day. The Indian Vegetarian Congress (IVC) has objected, saying sathu mavu (mixed cereals) laddu and fruits are cheaper and more nutritious than eggs.
* Fish-eating is also increasing among former vegetarians in Tamil Nadu. Fish is available in plenty, given the state's 1,000-km-long coastline, and an annual catch of 3.70 metric tonnes.

***
"Arre ghaas khaati ho? You poor thing!" If vegetarians had a penny for every time this disparaging comment was made by non-vegetarians, they would be filthy rich. So would South Indians, who, apart from battling the generic label of 'madrasi' they are all put under, are also assumed by their brethren in the north to be strict herbivores getting by on platefuls of idli-dosa-sambar. In reality, though, vegetarianism is a preserve of the Brahmin, others in the South have always had a thriving meats-rich cuisine. In fact, if the Indian Food Intake survey of 2007, conducted by the Protein Foods and Nutrition Development Association of India and Pathfinders: India, is to be believed, the south easily chews up the north in non-vegetarianism: it claims 80 per cent of South Indians are non-vegetarian, as opposed to only 44 per cent of North Indians.


You only have to ask Bhupinder Singh for confirmation. "Our processed chicken food business in the south is witnessing a 25 per cent growth year on year, compared with 10-15 per cent growth in the north," says this CEO of Vista Processed Foods, which supplies chicken to McDonald's India and also processed items like chicken nuggets, patties, chicken drumsticks and wings.

The Nadar down the street may well say 'I told you so' to that. He has for long griped that "ever since Brahmins starting eating eggs, the prices have gone up". But the Brahmins, it seems, didn't just stop at eggs. Abitha Sathish Kumar, head of academics at the Indian Institute of Fashion Design in Chennai, thinks the only reason so many biriyani shops have proliferated in her neighbourhood, Triplicane, one of the traditionally Brahmin-dominated areas of Chennai, is because many Chennai Brahmins have turned non-vegetarian.

Among the young, peer pressure and a desire to project a cool, globalised image is helping spread the non-veg habit. As one student explained to Outlook, "As a hangout, idli-dosa places suck whereas fast-food joints, with their contemporary music, clean food served by young, hip, English-speaking staff—that's the kind of place we like to be in, and be seen in."

She sure has a point. At a food court in an IT Park, we find a group of college students clustering around a kfc outlet, passing a hat around to collect enough money to buy their overpriced chicken. When they fall short, it's a fellow student, Kartick Balakrishnan, who reaches into his pocket and comes up with his credit card to make up the rest."It's a small price to pay to hang out with friends," he tells us.


But what does Papa Balakrishnan have to say to that? Parents too have become less strict—and more pragmatic—about their children's changing dietary preferences. "I have many vegetarian Brahmin friends who let their children eat non-veg," says A. Saravanan who runs a career institute in middle-class Annanagar. Some are actually even encouraging their kids to turn non-vegetarian, so that when later they go abroad to study or work, they don't starve.

Others too have made their peace with non-vegetarianism. While staying vegetarians themselves, they are willing to cook non-veg dishes for friends or family. Among them is Abitha, who now enjoys cooking her husband Sathish a non-vegetarian feast. The only rule her parents and in-laws have: "Eat anything you want outside, but don't cook it at home." So every alternate Sunday, Abitha and Sathish get together with seven other couples at a non-veg home, where Abitha helps prepare a meaty banquet. "Sathish grew up in Dubai and his dictum was 'when in Rome, do as the Romans do'," she explains. Another vegetarian, Revathi Shanmugham, even caters non-vegetarian Chettinad food for corporates through her Shrishti Catering Services which she started 15 years ago. "Girls who come to my cookery classes, even the ones who are traditionally vegetarian, beg me to teach them how to make chicken chettinad," she says.

Chicken, in fact, seems to be the preferred choice of the neo-converts because, as Kartick confesses, it "does not smell and is not rubbery". Of his initiation, he says, "My friends persuaded me to dig into chicken—and now I dig it!" How popular the fowl indeed is can be gauged from the fact that, in the last four years, at least 15 outlets serving chicken in various forms have come up in Chennai. At Rs 80 a kg to Rs 250 for a kg of mutton, it also emerges as a cheaper choice for fast food outlets, besides being easier and faster to cook. Little wonder then that at the Smokin Joe's outlet in Annanagar, franchisee Albert Rao points out how non-vegetarians now outnumber vegetarians. Interestingly, though, his place at Puraswalkam still has more vegetarian customers because of the area's high concentration of Marwaris.

You could thank restaurants for turning Chennai non-vegetarian, but equally responsible is the techie culture. "Techies love to eat out," points out V.K. Karthikeyan, manager, Gallopin Gooseberries, whose restaurant offers at least 25 varieties of chicken dishes including burgers, fried chicken and sandwiches. "And when they come here," he adds, "they want only chicken. We have vegetarian dishes, but they don't move fast." Sureshkumar Damodaran, manager, Raintree restaurant at the Taj Connemara, confirms the impression. "The corporate and IT crowd come in here and like to unwind over a drink," he says. "And their choice of snacks is invariably non-vegetarian—kababs, tandoori chicken. Seafood is also getting more popular—we get lots of orders for pepper prawns and fish fingers. Eighty per cent of my clientele is non-vegetarian."

Enough for Dr R. Poongothai to think that non-vegetarianism followed her all the way to Bangalore as well.A professor of Surgery at the Madras Medical College, she recalls how during a recent visit to the city, she took a walk with other colleagues after 10 pm, and found that the only places open were fast-food joints, peopled exclusively with the IT crowd which works all hours and then wants food that tastes good and lands fast on their table.

Globalisation, peer pressure among youth, larger disposable incomes which enable more people to go out to eat at restaurants, foods with a pan-Indian popularity, as well as changing attitudes—all have combined to relax the food inhibitions of the Chennaiites and make them more adventurous in their eating habits. But even as idli-sambar is beginning to make way for murgh mussallam on once pure-veg thalis, Chennaiites are paying a price in terms of their health. Doctors warn that the traditional vegetarian diet was a more balanced and healthy one, and these new eating habits bring with them an increasing risk of high cholesterol, blood pressure, heart disease and diabetes. Chennai, in fact, has the second highest incidence of diabetes (after Hyderabad and followed by Bangalore), 13.5 per cent diabetics in a population of 45 million, according to a six-city national survey conducted in 2000. The figure is now estimated to have gone up to 16-17 per cent, with sharply increased consumption of oil-heavy non-veg food combined with the high consumption of rice in the South and their inability to relax taking a toll on health.

Does that worry the Chennaiite, though? Not really, it seems. For the moment, he's busy saying cock-a-doodle-do.
( Source : outlook )

கடைசியாக முன்பு இட்லிவடையில் வந்த இரண்டு பதிவுகள்...
'நான்' வெஜிடேரியன்!
சைவம் x அசைவம்( திருமாவளவன் சுத்த சைவம் )


10 Comments:

Anonymous said...

Does Idlyvadai eat Chicken Biriyani?
Does he live in Triplicane?
Is he related to Pushpa Iyengar?
We can comment only after knowing the answers to the above questions -:)

Anonymous said...

ஆஆஆ

Anonymous said...

adengappa.. idly vadai sir.. triplicane iyangar association-la irunthu ungaLukku call varliya :D

Anonymous said...

Naan than andha ஆஆஆ anonymous.
Actually tamil type panna theriyama iruken.Yarachum solli kudunga. I installed ekalappai.adhuku aprom ennanga pannanum???

Anonymous said...

indha comment potutu idli vadai site a refresh panni panni pathutruken, innum yarume solli tharala...idli vadai, neenga busy ya irupeenga theriyum, parava illa neengalachum solli thangalen

இலவசக்கொத்தனார் said...

isnt triplicane having a considerable muslim population as well? any ways not worth spending time over a silly report like that.

ஜோதிபாரதி said...

ஹா! ஹா!! ஹா!!! உண்மையாக இருக்கலாம். முன்பு என்னோடு பணி செய்த ஐயர் பையனுக்கு நானே மீன் குழம்பு வாங்கி கொடுத்திருக்கிறேன். அப்போதுதான் அவர் முதல் முறையாக சாப்பிடுகிறாராம். அவர் சாப்பிட்டு முடிக்கும் வரை அவர் முகத்தையே நான் பார்க்கவில்லை. நான் பார்த்தால் அவர் வெட்க்கப்படக்கூடும் என்று.

அன்புடன் ஜோதிபாரதி.
http://jothibharathi.blogspot.com

ஈஈஈ ;) said...

ஆஆஆ அனானி, தமிழ் கூகிள் ல தட்டி இங்கே வெட்டி ஒட்டுங்க. ரொம்ப சுளு :)
தட்ட(:
http://www.google.com/transliterate/indic/Tamil#

Anonymous said...

ஹையா சூப்பர் ரொம்ப தேங்க்ஸ் ஈஈஈ அனானி!!!

கால்கரி சிவா said...

திருப்ளிகேணில் பாச்சுலர் மான்ஸன்கள் கணிசமாக உண்டு.

அதிக பட்ச முஸ்லிம் (ஷியா பிரிவினர்) உண்டு.

புலால் உண்ணும் முதலியார்களும் கணிசமான அளவில் வாழ்கின்றனர்.

அந்த காலம் முதல் ஜாம்பஜார் அசைவ அய்டங்களுக்கு பெயர் போன மார்க்கெட்.

ஆக திருப்ளிகேணில் அசைவ கடைகள் அந்த காலம் முதலே அதிகமாக இருக்கிறது.

1970 முதல் 76 வரை அமீர் மஹால் அருகில் உள்ள சோமு முதலி தெருவில் வாழ்தவன் நான்.

இது பரபரப்புக்கு எழுத பட்ட மேட்டர். ப்ராமணர்களை தாக்கும் தமிழ் பதிவுகளின் நோய் அச்சு ஊடகங்களில் இப்போது பரவி வருகிறது.

மேலும் உணவு பழக்கங்கள் இந்த காலத்தில் ஜாதி வைத்து முடிவு செய்யும் விஷயமல்ல. அவரவர் வளரும் சூழ்நிலையை பொருத்து வருவது.

ஐ....ஆக மொத்தம் மெட்ராஸில் பல வித சிக்கன் பிரியாணிகள் கிடைக்கிறது.

பாடி கார்ட் மூனிஸ்வரனை பார்க்க காலம் எப்போது கனிகிறதோ

அடுத்த முறை பா.மு க்கு கடிதம் எழுதும் போது எனக்காக வேண்டுங்கள் இட்ஸ்